Pre-Franchise Reading

First, we would like you to understand why you like the "Good Morning Rooster" brand. Is it because you enjoy our products that you are interested in franchising? Whether you are certain about franchising with "Good Morning Rooster" or not, please read the following reminders carefully. We believe that a shared vision, concept, and mindset are essential for reaching a consensus with any [franchise headquarters] and creating a future together.

Every entrepreneur who chooses to franchise hopes to leverage the brand platform, from technical skills and knowledge practices, to make their entrepreneurial journey smoother. An experienced and professional headquarters can provide you with guidance, help you solve more problems on your entrepreneurial path, and continuously assist with research, development, and marketing planning. They provide the logistical resources needed for future operations. Both the headquarters and franchisees need to play their roles well to significantly increase the success rate of a win-win situation.

I. Points to Consider When Choosing a Franchise Headquarters

• Ask about the operating conditions of other franchise headquarters, and choose the brand carefully to avoid making hasty decisions to sign a contract.
• Is the company’s product a daily necessity? If the brand is a trendy product, think it through carefully. (This is often referred to as the "egg tart effect.")
• Is there continuous product research and development? (Future operations will encounter problems if the product does not sell well.)
• Has the company established a logistics organization, and is it functional? (Operations, logistics, central kitchen, etc.)
• Does the chosen brand (product, industry) have a development trend? How many years has it been in business?
• Ask about the operating conditions of other franchise headquarters, and choose the brand carefully to avoid making hasty decisions to sign a contract.

II. Adjust Your Mindset Before Starting a Franchise

Whether you are franchising or starting a business on your own, the most important goals for opening a store are "product, service, atmosphere, and performance." The role of headquarters is to provide: brand image, marketing operations, professional operations, stable supply, procurement cost advantages, training, and education... all valuable resources.

Franchise stores and headquarters should leverage each other’s strengths to stabilize and grow the brand, ensuring both parties profit, creating a symbiotic system where "fish help water, and water helps fish."

Of course, to have a symbiotic system, both parties must share the mindset of "profit and risk" together. When a franchise store establishes a local reputation, the customer and market perception of the brand will improve, and all stores within the franchise system will benefit from the collective resources.

However, if the mindset of the operator is wrong and some stores have problems, it could be a "bad apple spoiling the whole bunch."

The most crucial mental preparation for franchisees is managing the "business district and customers."

Wholeheartedly managing the "business district and customers" is the key to your entrepreneurial success. Once you open a franchise, you are the boss, and you must take responsibility for everything in the store. You need the determination to be accountable for "product, service, atmosphere, performance, profit, and reputation," ensuring successful store operations.

Franchisees of the same brand will experience different outcomes, which reflect the franchisee’s "management concepts, team discipline, strategic methods, and relentless effort." The more you master these skills, the better the headquarters and franchisees can grow together, share success, and create a future together.

Every Step on the Entrepreneurial Path is Growth

Therefore, adopt the above mindset before choosing to franchise. If you think that opening a beautifully decorated, tasty, trendy store is simple, you might not be suitable to be a boss. Being a boss is not easy; you need to earn your own salary. If you only want to make easy money, do not force yourself into entrepreneurship. This mindset is not what we are looking for in a franchisee.

Thank you for reading this. If you are ready to franchise, continue reading because entrepreneurship is a tough road; don’t impulsively open a store. Be well-prepared before taking on this challenge.